Is there a role for video in leadership retreats? Or are retreats so confidential that the presence of a camera will detract from the real conversations that need to take place?

As a rule, I would not want the camera running throughout the retreat. But as the meeting facilitator, I recognize that video can be a powerful tool, especially when used strategically. And especially when one considers how the video can be used well beyond the retreat itself.

Here are five ways where video can make a difference:

• Video the CEO or Founder’s opening remarks so that employees who weren’t there can get the benefit of improved alignment.
• Video key participants for a company intranet or internal podcast episode.
• Video participants answering selected questions to create a library of social media assets.
• Sometimes we’ll have teams present their small group work to all of the retreat participants: these presentations can be recorded, and then produced into a summary that is broadcast internally more widely. Or the recording can be used as reference material by the team responsible for implementation.
• Sometimes we’ll do presentation skills training: video can be used to capture the training and the individual presentations. The video can then be use during private one-on-one presentation skills coaching meetings.

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