Whitepapers

Randall has written 30+ whitepapers, each of which explores a singular issue in greater depth. Depending on the presentation topic, Randall will provide one or more relevant whitepapers to all attendees to extend their learning further. A few of his white papers are shown below:

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  Driving the Client Journey: Relationship Marketing in the Digital World

  Clients – and prospective clients – go through a journey from awareness through preference, trial, and finally commitment.  One of the key roles for leadership (and the board) is to examine [...]

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  A Practical Guide to Advisory Boards

  While working with private companies (of all sizes) it has become clear that many don’t have proper governance/support structures for their CEOs. Growing an organization profitably is a challenge at the [...]

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  Recession-proofing your Business

  Whenever there is growth, most businesses will “bulk up”: build future capacity, experiment with potential new business opportunities, and add overheads.  But when there is economic uncertainty, recession, or a shaky [...]

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  The Metaverse, Virtual and Augmented Reality

  Imagine yourself to be Henry Ford in 1908, watching the first batch of Model T cars leaving the assembly line. What would you be thinking about? Henry Ford might have considered [...]

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  83 ways to improve engagement – and 17 things to skip

  Building engagement is always a question of working at the intersection of what “they” want – and what you might need.  Focusing on only one is a sure-fire way to either [...]

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  Viral Marketing – the Buzz on Buzz

  Traditional marketers have always defined their approach by the Five P’s: People, Product, Price, Promotion, Place. Viral Marketing (VM), on the other hand, is the family of marketing techniques that make [...]

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  Digital Strategy for Event Planners

  This concise paper outlines a strategy and provides specific details on how to leverage Digital – including Social Media – to plan and execute events. (And to fill seats.) Ideas are [...]

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  You're on Camera: Delivering video in a content marketing/trust-building context

  From making your video “viral” (an almost impossibility) to the basics of using video in a content marketing/trust-building context, we are no longer in an age of experimentation. This whitepaper provides [...]

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  Cass Bayley

  President Bayley Group Inc.

  Randall has the unique ability to cut to the heart of the issue and provides concrete ideas that change the way you think and clarify what needs to be done. Very worthwhile to spend some time with Randall!

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  Sandy Salem

  VP Marketing Bell Globemedia Interactive

  Randall is an idea guy - and I highly recommend him. He is creative, strategic, organized and smart

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  Michel Neray

  CEO MoMondays

  Randall is simply one of the brightest people I know. He is gifted in seeing things from both the 50,000 foot level and sea level at the same time, and snatching -- seemingly from thin air -- the one piece of the puzzle that will make the entire strategy work