Skip navigation

Web

  • Ten Tests: Can Your Website Live Through One More Year?

    Ten Tests: Can Your Website Live Through One More Year?

    How long do you keep your car?  Some people swap their car every 2-3-4 years, while others keep them for ten, and run them into the ground.  There are pros and cons to both strategies, and endless arguments about which is best: older cars have higher maintenance costs, sport some [More]

  • Marketing Insight: From Landing Pages to Microsites

    Marketing Insight: From Landing Pages to Microsites

    How many websites does your organization have? Of course there is the main site. Then there is the "old" site that includes all of the archival content. Then there are specialized microsites for various products, events, and advertising campaigns. And finally, there are  all of the landing pages that support [More]

  • Marketing Insight:  The Five Principles of Web Usability

    Marketing Insight: The Five Principles of Web Usability

    Why are some sites just so frustrating to use? To answer this question, we need to look through the lens of the user experience designer - and their cousin, the marketing director.  When sites are poorly put together, it is likely that the site has violated one of the five [More]

CATEGORIES

Back to top