Social Media is all around us: from blogs to Twitter, from discussion forums to TikTok to Facebook. Yet how do we decide how much time and energy to spend on each of these? Consider the following Seven Steps to Digital Engagement - each person moves up the hierarchy, step-by-step. Of course, [More]
Do you have a website, spend money on advertising, or engage in "media relations"? If so, you probably have a fair amount of experience broadcasting a specific message to a specific audience. Unfortunately, most people use this same paradigm when it comes to Social Media. They post updates on Facebook [More]
Governments use regulation to influence how we each make decisions, either through tax policy or laws. Business uses money to change our behavior, either through commission plans, bonuses, or advertising. But how do we, as individuals, change the attitudes and behavior of those around us? The key is our influence [More]
Everyone is in sales. Each of us is always selling something to somebody. You may be selling your recommendations to your colleagues. Or you might be trying to convince your family where to go on your next vacation. Or if you are pitching for a new opportunity, you are selling [More]
The harder you work, the greater your rewards. These words are pounded into our brains from an early age - but are they true? Unfortunately, our rewards are determined not just by how hard we work, but also by those we work with, and especially those we report to. If [More]
Have you ever met someone who doesn't give you a straight answer? Do they have a way of saying things that leave doubt in your mind about whether they will deliver on their promises? When this happens, listen to their words carefully: they often will use conditional words to express [More]
If you are in the profession of sales, and your key contact at a client quits, is this a good thing or a bad thing? If your boss moves to another department or a division, is this a good thing or a bad thing? Both of these situations are full [More]
How do you compete? Why would someone buy your services? While we may not think of ourselves as a product, we compete all of the time: for jobs, for acceptance of our ideas, and for personal approval. Tier one - Price: At the most basic level, you are chosen because [More]
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