Unfortunately, this zeal to include Social Media is often done thoughtlessly. There are numerous cases where "doing" Social Media makes no sense at all. Three examples: 1) When there is no call to action - or when there isn't even a social address provided. In the picture above, taken at [More]
No one cares about you - they care about how you can solve their problems. Write for your readers. These two expressions epitomize the most important marketing concept: relevance. How often have you seen a post, picture, tweet, or comment that adds zero value? Or where the signal-to-noise ratio is, [More]
What do you do when you are disappointed with a product or service that you have purchased? Most people turn to the web: a quick check on Google solves many problems. And a few choice words on Twitter or Facebook can let everyone know about the experience. From an organization's [More]
How do you organize your Content Marketing and Social Media activities? Most people have a system - whiteboards, excel documents, Google Calendar, or often, scraps of paper. Unfortunately, none of these are as effective, or efficient, as they might be. And they certainly don't help you share your activities with [More]
Before Social Media really took off, the number of tools for engaging stakeholders online was very, very small. You could create a bulletin board on your site. An interactive calculator. A "guestbook" (remember those?) Or get people to sign up to a ListServ and participate in a discussion via email. [More]
Have you ever been disappointed with the engagement level of your blog? Have you decided that this year something "better happen", to make it all worthwhile? If so, you're not alone. Here are 17 ways drive more users to your blog, and increase their engagement with it: Write great content. [More]
January 11, 2006 holds a special significance. Over a decade before that date I had put the Toronto Star online, as well as completed substantive work with the Globe and Mail and several major book publishers. I was at the vanguard of online publishing (blogging wasn't invented then), yet I [More]
Out of all of the thinking, blogging, tweeting, posting, and speaking on the subject, here are some of the most practical - and thought-provoking articles on the topic. 1) When users defect: Understanding why users leave, and what to do about it. 2) Six Steps to Strategic Blogging: How to [More]
Have you ever considered how some words (and technologies) are so important, yet in the fullness of time completely disappear? Buggy whips, Barrel makers ("coopers"), and Telex machines are but a few examples. Not fifteen years ago, the term "ebusiness" was popular, until people figured out that there was no [More]
Are you befuddled whenever a new "feature" gets added to your favorite website or social platform? Or are you excited about the possibility that the new feature may unlock for you? The Endorsement feature of LinkedIn holds fascinating possibilities, but unlike every other part of your profile, it is the [More]
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