Despite the near ubiquity of Social Media, you can't say hello to your Starbucks barista there. Putting aside Zoom, which isn't Social Media anyway, you can't see your team's body language during a meeting. You can't celebrate with friends and family in real-time. Everything seems to be in 2D - [More]
"You have been invited to be part of the LinkedIn group ABCDE." With millions of groups available and more created every day, it is tempting to join - but should you? There is nothing wrong with a gut decision to click the join button, but there is also nothing wrong [More]
Is Engagement at the center of your digital strategy? Likely yes. But is it possible that you are working at cross-purposes, spending time and resources on negative activities that actually result in disengagement? If so, you're not alone. Use this post as a checklist: how many of these seventeen negative [More]
What were you doing on the Internet 27 years ago, circa 1993/1994? At that time, there were only between 200 and 2000 websites, depending on how you counted. Most people had no idea what the web was all about, and email was still a big leap for many organizations. 27 [More]
There is no question that LinkedIn is one of the most powerful networking platforms around. It connects, credentializes, and recruits. It provides a glimpse into the professional lives of those we know, and those we want to know. But it has been providing less, and less, and less. Consider the [More]
After participating in a recent panel discussion, I was approached by David Shlagbaum, a senior partner in a downtown law firm. He reminded me of a lunch we shared, where he had asked me how often he should tweet. I responded "David, do you see that bus outside?" He did. [More]
If you read anything, anywhere about marketing, sales, customer service, recruiting, IT, or executive leadership, you can't help but notice that Social Media seems to have become mandatory – full stop. But are there circumstances where it makes sense NOT to use Social Media? Where turning down the volume on [More]
Have you ever put your social influence to the test? Or said another way, do others find you half as interesting as you do yourself? If you're not sure, here are seven ideas that might spur some different thinking. 17 Ways to Great Social Engagement: Not sure why your blog [More]
"Blogs are like articles that people can comment on. YouTube is like TV, but with voting." But what about Twitter? Many are not yet convinced that Twitter makes sense to them. (Or that Twitter makes sense at all.) What are the arguments for adopting Twitter - at least at some [More]
Both are athletic. But one is built for football, and the other is built for ballet. Just the thought of one doing the other's job is ridiculous: they would either be crushed, or laughed off the stage. Both know it, and they figured out quite early in their lives where [More]
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