A common definition of Personal Branding relates to the first impression people have of you. What do your clothes suggest? Do you look friendly, or aggressive? Expressions such as "you only have one chance to make a good first impression" reinforce this definition further. Here's a second definition: what people [More]
Social Media is all around us: from blogs to Twitter, from discussion forums to TikTok to Facebook. Yet how do we decide how much time and energy to spend on each of these? Consider the following Seven Steps to Digital Engagement - each person moves up the hierarchy, step-by-step. Of course, [More]
Do you have a website, spend money on advertising, or engage in "media relations"? If so, you probably have a fair amount of experience broadcasting a specific message to a specific audience. Unfortunately, most people use this same paradigm when it comes to Social Media. They post updates on Facebook [More]
Can you ever have too many friends? In real life, the answer is no, but when we're talking about social media, the answer is definitively yes. If you have been collecting so-called friends, contacts, connections, and followers online, then you probably notice that some are more valuable than others. Others [More]
There are over 500 web sites that have a Social Media angle to them. Facebook, LinkedIn, YouTube, Twitter, TikTok might be the most familiar, but you may also spend time on eBay, Amazon, Kijiji, and others. In fact, you may be spending so much time on these platforms, that you [More]
There is no shortage of discussions about Twitter, which is ironic, as each Tweet is just 140 characters, the length of this first sentence. (Note that Twitter's limit has been increased from this number, and can now be as long as 280 characters... the length of this paragraph.) Yet most [More]
Your car needs a tune-up every once in a while. As individuals, we go to the doctor or dentist on a regular schedule. But have you ever done a social media tune-up? Didn't think so. We sign up to a number of sites (LinkedIn, Facebook, YouTube, Twitter, and others), use [More]
With the change in seasons, the venues for networking may change, but not the fundamentals. Consider these five key networking concepts; are you doing them all? 1) Give to Get: Add value to your network by sending magazine clippings, web links, or other materials to them, without asking for anything [More]
If you had gone to school in the 1800s, you would have learned important skills... like penmanship. Good penmanship required concentration, attention to detail, and many hours of practice; it indicated that you were cultured, educated, and serious about what you had to say. It spoke to our ability to [More]
Just about everybody has heard about Facebook, LinkedIn, Twitter, and YouTube. Avid users talk about connecting with family, networking with past colleagues, and meeting new contacts. Social media sites allow this to happen, and much more. You can post photos, blogs, status updates, job history, family relationships, event listings, and [More]
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