Picture this scenario: An employee gets charged with a serious offense and the company's name gets mentioned repeatedly in the news reports. The reporters found the connection to your organization by scanning through Social Media. Or this scenario: A subcontractor tweets (or posts pictures) celebrating the conclusion of a major, [More]
While Build It and They Will Come might work in the movies (remember Field of Dreams?), it doesn't quite work that way online. Yes, you can put up a Facebook page, LinkedIn profile, or YouTube channel, but how can you truly attract followers? And how can you truly drive engagement? [More]
How often have you struggled to show up on time for a meeting, only to be kept waiting as others stumbled in 5-10-15 minutes later? Or have you ever tuned in to your favorite TV show, only to find that it was "rescheduled" for some other time? Or travelled to [More]
Picture this scenario: you get an email from your manager, letting you know that a complaint (or a picture, or a video) about your organization has gone "viral". You check it out, and indeed it is embarrassing... and it is everywhere. What do you do? In a previous post, I [More]
Have you ever been disappointed, frustrated, or annoyed with an experience with a person or organization? In today's always-on digitally-connected world, suffering in silence need not be your only option. You can Tweet, Blog, post to Facebook, create a YouTube video, do an annoying TikTok, write on a review site [More]
How long ago did you (or your organization) start your Social Media "work"? Likely, a number of years ago. Remember this? First came LinkedIn: you filled out your profile, asked for (and responded to) connection requests. Then you asked for (and responded to) recommendation requests, asked (and responded to) questions, [More]
What do Google, Apple, HP, Facebook, and General Motors have in common? Those with a financial background might suggest that each of these companies has a market capitalization in the billions. The patriotic would suggest that each is an example of American ingenuity – and that each represented the best [More]
Should social media be regulated and controlled? Should hardware and network providers be forced to open a one-way window for authorities to monitor the flow of conversation? These questions are once again being asked, as supposedly "civilized" societies erupt into violence, riots, vandalism, and hooliganism. In these cases, rioters changed [More]
There is no shortage of "experts" living in the dank underworld of the business called "SEO", or Search Engine Optimization. This is the black art of finding ways to make your web site, Social Media profile, blog, and other web properties appear at the top of the Google organic search [More]
If you're like most people, you get four types of email: the kind you want, the kind you don't want (spam), invitations to "connect" on the latest social media website, and updates from your social media platforms. It's the third and fourth categories that poses a problem: responding yes is [More]
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