Do you have a well-defined morning routine, that includes Social Media? Tweet, Post, Check Status, Share, and Comment. Then see who has looked at your LinkedIn profile. Later, repeat - sometimes several times. There is nothing wrong with connection. In fact, Social Media is built precisely on this foundation. Unfortunately, [More]
Have you ever been disappointed with the engagement level of your blog? Have you decided that this year something "better happen", to make it all worthwhile? If so, you're not alone. Here are 17 ways drive more users to your blog, and increase their engagement with it: Write great content. [More]
Do you attribute your success to your focus? Many people do - and in the spirit of "small focus - small success / strong focus - great success" many people are focused on... greater focus. But is there a downside? Consider the following: Ignoring everything except the goal means that [More]
January 11, 2006 holds a special significance. Over a decade before that date I had put the Toronto Star online, as well as completed substantive work with the Globe and Mail and several major book publishers. I was at the vanguard of online publishing (blogging wasn't invented then), yet I [More]
During the last year, I have written a number of opinion pieces on the issues and trends around Social Media, along with the (sometimes) ominous implications. With the fullness of time, some of these are even more important today. A few selections... Does Free Always Mean Free? Beyond the embarrassing [More]
Out of all of the thinking, blogging, tweeting, posting, and speaking on the subject, here are some of the most practical - and thought-provoking articles on the topic. 1) When users defect: Understanding why users leave, and what to do about it. 2) Six Steps to Strategic Blogging: How to [More]
Have you ever been in a situation where despite your best efforts, you cannot make headway? Or where you feel like a fish swimming upstream? This inertia - resistance to the new - is a key reason why implementing change is so difficult. It's also why selling new products to [More]
Look around, and you are surrounded by advertisements: which ones catch your eye? Likely, the ones that are the loudest. Unfortunately, the race to the loudest is making it hard for anything to get through. One of the key reasons for corporate interest in digital is that it is a [More]
Have you ever considered how some words (and technologies) are so important, yet in the fullness of time completely disappear? Buggy whips, Barrel makers ("coopers"), and Telex machines are but a few examples. Not fifteen years ago, the term "ebusiness" was popular, until people figured out that there was no [More]
If you are an American, you know precisely all about Black Friday: it is when herds of people get up early, head to the stores (usually online these days). It occurs the shopping day on the Friday following Thanksgiving. If you live outside of the United States, you probably have [More]
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