Forget likes, shares, retweets, and comments: how can you use Social Media to actually sell products? (Here's a post on selling services.) To do so effectively means understanding two key concepts: the funnel, and conversion. The funnel refers to the process that prospects go through before they actually put down [More]
With all of the wheel-spinning and effort spent on social media, wouldn't it be nice to actually use it to grow sales? Not improve awareness, develop the brand, help with marketing, or "continue the conversation". But actually sell. Here are four ways that social media can be use to sell [More]
Looking for the fine print on successfully using Twitter/Chat at your event? Here is Part two: [Read part one] 1) Choose a hashtag: Choosing a unique hashtag is critical; if you choose one that another organization is using, then their comments will be mixed in with yours. CAFE, for example, [More]
You've decided - or you've been told - that it is time that your meeting incorporates Twitter. In fact, the young keener in your office has assured you that doing so is actually quite easy - just set up a Twitter wall. Unfortunately, you know that whenever anyone says this, [More]
Nobody asked me to write this post, but it is an exceptionally powerful one. Have you noticed that many (most?) online posts by organizations seem contrived? They are sales-focused, or narcissistic, or they're trying just a bit too hard to be friendly. It is someone's day job - a "community [More]
Just about every Friday for the last eight years and four months, I went to school - but no more. I was a consultant to the Schulich School of business, where I gave 288 presentations, coached over 2100 students, and mentored 128 of them at 7am almost every week. I [More]
How long do you keep your car? Some people swap their car every 2-3-4 years, while others keep them for ten, and run them into the ground. There are pros and cons to both strategies, and endless arguments about which is best: older cars have higher maintenance costs, sport some [More]
How many websites does your organization have? Of course there is the main site. Then there is the "old" site that includes all of the archival content. Then there are specialized microsites for various products, events, and advertising campaigns. And finally, there are all of the landing pages that support [More]
Why are some sites just so frustrating to use? To answer this question, we need to look through the lens of the user experience designer - and their cousin, the marketing director. When sites are poorly put together, it is likely that the site has violated one of the five [More]
Every organization owns intellectual property: in fact, this recorded knowledge is often key evidence of expertise, capability, and fit. So if it is that valuable, how do you protect it from being stolen? Before answering that question, it is useful to distinguish between content that you want to be widely [More]
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