If you think about the various consumer products that you use, most of them enjoy significant brand equity. Each brand name represents a series of attributes: when you think of IBM, for example, you might think of dependable technology for big business; Apple, on the other hand, might represent innovative, [More]
If you're like most people, you'd much prefer to write your resume than your obituary. Resumes help you get that new role, while obituaries are relatively... final. Nevertheless, writing your own obituary is a great exercise: it helps you define how you will be remembered by your colleagues, friends, and [More]
What comes to mind when you think of Coca Cola? Likely, it has less to do with sugar, caffeine and cost, and more to do with friends, refreshment and satisfaction. Savvy marketers know that if they "connect" their brands emotionally with their consumers, then they'll get the sale. This same [More]
Each week, get Randall’s 60-second nugget on translating digital knowledge to action. Curious? Read 600+ past articles.
Δ