Consider these Tipsheets: there are over 650 of them, and they certainly don't "sell" anything. Each week, I give away a small nugget of information, and tie it to an immediate action. These non-salesy Tipsheets, like the vast majority of blogs, are designed to credentialize expertise and build trust, slowly [More]
To create a code, just Google the words QR Code and you'll find a number of no-cost web-based QR Code creators. To read the code, go to your smart phone's app store and do a similar search, then install what you find. (My favorite is ScanLife.) The QR code above, [More]
Consider the newest words entering our vocabulary: Kindle, Kobo, eReader, Nook, and Apple Books. Let me add one more: iCensorship. If the stats are to be believed, our eBook purchases on these devices are fast eclipsing traditional print books. This isn't surprising, as eBooks are not bulky, don't kill our [More]
Ever feel slighted, ignored, disenfranchised, "sold to", taken for granted, or just plain commoditized? For many prospects, these feelings are what prevent a sale from taking place. They prevent repeat sales, prevent referrals, and encourage negative word-of-mouth. Clearly, great customer service - supported by great training and great management - [More]
If you spend 10 minutes on LinkedIn each business day for the last two years, you've made an investment of 86 hours... or two weeks of vacation. Up that to 15 minutes, and you've gobbled three weeks over the year. How satisfied are you with the return on your time [More]
How do you know if you are successful using Social Media? While the answer a few years ago may have been it's so experimental, we'll have to see, the answer from some today is similarly dissatisfying: Social Media ROI is comparable to computing the ROI of a telephone. We can [More]
It's always easy to look at other organizations - or other people - and marvel at their incredible foresight, acumen, and investment. To look at some of the most successful companies and their products - Apple and Google come to mind - and say "They were just lucky" is too [More]
Are you still playing the numbers game with your Social Media accounts? When you first sign up, you aim for ten connections. Then 50, 100, 250, and finally the coveted 500 - you've arrived. And then you aim for 1000. Then 2000. How many is too many? As I look [More]
While corporations are trying to figure out how to use the Social Media carrot to entice their customers to buy, their customers are using a powerful Social Media stick when it comes to expressing their disappointment and dissatisfaction. In the olden days, corporate policy may have been the customer is [More]
No CEO wants to be known as a hypocrite. But unfortunately, many are precisely that - here's why. There is an interesting conundrum that many companies face when expanding beyond their borders. A key reason for their success at home has been that they could take advantage of the homegrown [More]
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