What is the one lesson that appears in every newspaper article, every magazine article, and for that matter, every bestselling book? Journalists and editors realize that they have to work exceptionally hard to get people to actually read what they write. And unless you actually do so, their work has [More]
The term diversity had its start with the human rights movement, and lived in the same space with terms such as enforcement, quotas, and affirmative action. Despite these seemingly negative terms, there is a powerful case for organizations to adopt a positive and proactive approach to diversity. (Note that I [More]
You invest in events, send out emails, educate, and send invoices. But how well do you really know your target audience? Beyond the basic demographics, perhaps not as well as you might think. Test yourself: how do you think they would answer the following questions? If asked to describe [More]
Many leaders find themselves faced with the difficult task of harnessing their team's creativity to solve challenging problems. Yet so often, group brainstorming yields little or no significant benefits. Why? Sometimes it is a question of facilitation skills. Sometimes a lack of creative process. But often it is because of [More]
Have you wondered why an organization's rebrand doesn't seem particularly right? That maybe they missed something along the way? A bad rebrand can mean that at best, that the expected benefits aren't delivered, and at worst, the brand is ridiculed in the market. There are no shortage of these flubs - [More]
At what point might it make sense to rebrand? Not a question to be taken lightly, but it has been asked - or considered - by just about every CEO and every marketer at one point or another. In the spirit of putting some objective criteria behind any decision to change, [More]
Do you use email every day for marketing and outreach? Not every email is the same - there are a number of different types, each with a different goal. How many have you used? Great marketers know that using the right stimulus at the right time will yield the desired results. Using marketing emails [More]
Have you ever considered why some boards (or senior management teams) are more effective than others? While the usual reasons may include individual skills and knowledge, attitude, strong staff support, and infrastructure, one of the most powerful drivers of board performance - and also one of the most overlooked - [More]
One of the biggest drivers of efficiency (and cost-savings) over the last decade has been the growth of virtual team meetings. Especially since COVID, who hasn't received a request to join one, using a technology such as Zoom, Skype, Google Meet, Webex, Gotomeeting, or one of the dozens of other [More]
Are you one of those people who despise air travel? Or wish that you could somehow tolerate it, just a little bit more? It is true, in the 1950s travel was a grand affair: it was special. By the 1980s not as much, but there was still an aura of [More]
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