What if something goes wrong? Most people are not keen on taking risks. A small faction of people are definitely risk–takers. Whether you are one or the other, the decisions you make often boil down to one ratio: The Risk-return equation. We spend a lot of time on Return, and [More]
How often have you read a prediction, statement, or about a trend, and began to wonder if it were true? Sadly, with so many instant experts, pundits, and self-serving gurus, it is sometimes difficult to tell fact from fake news. Here are six tests that can help you improve your signal-to-noise ratio: A trend is defined to be a [More]
One of the more popular thought leadership "strategies" is to create relevant, provoking, leading-edge content. Not only does this provide evidence of the thought leader's special knowledge, but it also helps attract new followers, through sharing (social and real-world), and through discovery (Google, conference speeches, and publicity.) The most successful [More]
For most people in senior roles, the holy grail of recognition is embodied in two terms: Thought Leadership and Trusted Advisor. Yet too often, these very terms are thrown around, overused, and just perhaps, may be losing their value. Notwithstanding this, the underlying concepts are powerful - with a matching value in the marketplace. [More]
How often are you frustrated by bloated websites that have so many pages, it is impossible to actually find anything? Unfortunately, this is all to common of a complaint. Websites are often used as dumping grounds for every bit of information from every new initiative, often spanning backwards into the [More]
Many organizations struggle with setting up a digital response strategy. How do you trust front line staff to answer properly, if they don't know the policies? How do you have a consistent response, no matter who responds, or when? How do you provide these responses, whether the channel is the website [More]
Do you see your website, CRM, social media, and other digital initiatives as a way to improve service levels, market your organization, or be a central part of your thought leadership strategy? While important, at best these are merely tactics: too often the bigger opportunity of digital transformation is ignored. This isn't surprising, as digital [More]
Software has a cost, but it may not be as clear as you may think. Yes, desktop software may be relatively straightforward, but what about CRM, Marketing Automation, a new financial system, or any other core database that requires collaboration across the organization? In the olden days, it was relatively simple: [More]
Are you keen on risk? Do you seek it out? Most people and organizations don't - and for good reason. Yet risk is not necessarily bad: it is part of the risk-return equation; it doesn't identify only exposure - it also identifies potential opportunity. What is bad is unnecessary risk. [More]
Remember what it felt like going back to school in September? You're completely energized, looking forward to a year when you do things, well, just that much better. If you are a leader, you may often think of September - or your fiscal year - or the calendar year - [More]
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