The most obvious answer is to have avoided the situation in the first place, but sometimes this is not possible. You have momentum that you think is unstoppable; A change means lower margins; You are locked into long-term contracts, or have significant overheads that would be painful to dislodge. And [More]
Without a doubt, LinkedIn is the premier business networking tool. It has come a long way as a repository for your contacts and an online version of your resume: It has a complete suite of recruitment tools, sales tools (e.g. LinkedIn Sales Navigator), advertising tools, and more. But strangely, not [More]
I would like to suggest another definition: Trust is the currency of transactions. Or said another way, at every touchpoint — for every transaction and for every interaction — trust either increases or decreases. Consider these scenarios: Scenario one: Someone you barely know asks you for a favor. When this [More]
Or maybe you work with one, and they are constantly making so-called improvements in your work. Why do they do this? They feel that their unique experience will improve the initiative's chance of success. That their input will reduce risk. They don't exactly trust that you can get it over [More]
Is the ability to quickly build a community or identify prospects through content or ads just too tempting to resist? For most people, all of this is true. And it is, actually, too good to be true. Over the longer term, these prospects — and in fact your entire marketing [More]
Even if you do receive a decent number of referrals, the question remains: how might we do even better? Enter upstream-downstream analysis. Clients don’t care about you, they only care about how you can solve their problems. And to solve their problems, your services are generally part of a process: [More]
Let’s consider the snail-mail mailing list. This was usually a database file maintained in a central computer. To send a mailing, you printed the labels onto labels, and then sent the labels to a mailing house to be manually affixed to what was being sent. Usually the process took weeks. [More]
ChatGPT is a “large language model”: the system ingests copious amounts of training data, draws connections within it, does its abracadabra analysis, and then strings together responses based on the algorithm that it self-develops. So the question isn’t really how does an AI system become so smart, but rather where [More]
Benefits of community leadership include: It implies a third-party endorsement — after all, someone must have vetted you for the role. Others can observe you as someone in a position of authority and respect. Your involvement will widen your network with completely different people. It is incredibly powerful when people see you [More]
Not sure of the weather? Check Google. Need directions? Check Google. Currency exchange rates. Ditto. Definition of an unfamiliar word? Google. The credibility of a particular person? Yes, Google. When someone wants to understand more about you, Google can provide an interesting, and supposedly unbiased perspective. Unpacking the Google test [More]
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